The Truth About Podcast Growth [191]

Podcast growth isn’t just about creating great content—it’s about making sure that content reaches the right audience and sparks engagement. But growing your podcast doesn’t happen overnight, and it’s not just about posting everywhere. It takes strategy, patience, and the right tools to make it happen.

In this episode, Deirdre Tshein, founder of Capsho, breaks down the four key steps to get unlimited traffic to your podcast. She shares the truths about podcast growth, how to leverage content, and why patience is essential.

Here’s what you need to know to grow your podcast traffic:

• Passive organic marketing is your foundation.
• Once your content is out there, it’s time to activate it. 
• Organic marketing builds your foundation, but when you’re ready to grow, paid ads can accelerate your reach.
• Podcasting is a long game. Podcasters often give up too early, but Deirdre reminds us that real growth takes time. 

There’s no silver bullet for podcast growth. Stay consistent, enjoy the process, and keep focusing on what matters most—creating valuable content.

Remember, podcast growth is about putting in the work, staying patient, and using the right strategies. By following these steps and leveraging tools like Capsho, you’ll be setting your podcast up for long-term success.

Join Capshow and use code KRISTIN50 FOR 50% off: https://app.capsho.com

Connect with Deirdre: https://www.instagram.com/deirdretshien/

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