How to Make Social Media Work for Your Podcast [194]

​​We all know social media matters. It’s one of the most powerful ways to grow your audience, expand your reach, and get your podcast in front of the right people.

But let’s be honest—it’s overwhelming. There are too many platforms, too many rules, and too many voices telling you what you should be doing. Algorithms shift, trends come and go, and what works on one platform won’t necessarily work on another.

Where should you be showing up? What kind of content actually performs? And how do you keep up without burning out?

In this episode, Kristin sits down with social media strategist Amber to break it all down. They get into the real questions creators are asking—what’s working right now for podcasters, where you should focus your time, and how to stop overthinking content and start creating with intention.

They cover:

• Why short-form video continues to dominate
• How to make your content more discoverable through search
• What platforms actually matter for your audience—Instagram, TikTok, LinkedIn, Pinterest, Facebook
• And how to build a system that makes showing up feel sustainable

This isn’t about chasing trends. It’s about building a strategy that works for you, your content, and your listeners—without having to be everywhere, all the time.

Connect with Amber: https://www.sociallyinspiredmanagement.com/

Stay Connected:

• https://www.facebook.com/kfchadwick/
• https://www.instagram.com/kristinfieldschadwick/
• https://www.youtube.com/channel/UCb_J0K0X83tSSYLZF7C56lg
• https://www.linkedin.com/in/kristin-chadwick-44258416b/