[Episode 73] Using Pinterest to Promote Your Podcast with Amber

If you're a podcaster looking to expand your audience and increase your reach, exploring different promotion strategies is essential. While many people think of Pinterest as just a social media platform for DIY crafts and home decor inspiration, it can actually be a powerful tool for promoting your podcast and attracting new listeners. In today's episode, digital marketing expert Amber joins Kristin. Amber explores in detail the benefit of using Pinterest to promote your podcast. 

When you're unfamiliar with Pinterest, it can feel overwhelming. Do you hear keywords, boards, pins, and descriptions and immediately want to give up? Well, it may seem overwhelming, but it's a platform that can serve you for years and years to come! As Amber says, Pinterest is like the undercurrent you don't think about. 

Kristin and Amber talk all things Pinterest and podcasting from:

• Figuring out the right keywords for your niche
• Diving deeper into what you people are searching for
• How to write a good pin description 
• Understanding that Pinterest is not another social media platform
• Creating content that you can use over and over again 

Unlike other social media platforms, Pinterest is a search engine, meaning users actively search for content related to their interests. This makes it an ideal platform for businesses looking to reach new potential customers and drive traffic to their websites.

Quotes from today's episode:

"When people go to a platform like Pinterest, they're ready to take action."- Amber. 

"Don't just create a pin with the title of your podcast episode. Create a pin around what your podcast is providing to your audience" - Amber.

Connect with Amber:

Visit her website: Thedigitaldivas.org

Follow her on Instagram @sociallyinspiredmanagement and @the_digital_divas

Want more?

Grab a spot in Podcast Bootcamp From Idea to Launch: grab your spot

Want to launch your podcast by Fall 2023? Click here for more information.

Have a question? Reach out to Kristin

Join our FB Community: https://www.facebook.com/groups/wholisticpodcasting/

Connect on IG: @kristinfieldschadwick

Listen to Similar Episodes:

Episode 64
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