Building Your Brand and Discovering Your Unique Voice as a Podcaster with Matt LeBris [158]

People want to know and want to hear and want to see the world through your lens because you are maybe even just one step ahead of them.

And that one step ahead could very well be the light that they need to see.

Welcome to Podcast Coaching for Kingdom Entrepreneurs.

I'm Kristen Fields Chadwick, your podcast coach on this transformative podcasting journey.

Our mission, empower Kingdom entrepreneurs to confidently launch and grow podcasts, fostering a journey of being seen, being heard, being known, and making a lasting Kingdom impact.

This is Podcast Coaching for Kingdom Entrepreneurs.

Your voice matters.

Hey, everybody.

Welcome back to Podcast Coaching for Kingdom Entrepreneurs.

I am your host, Kristen Chadwick, and today I am thrilled to welcome a powerhouse in the world of personal growth resilience podcasting strategy, Matt Labri.

Welcome, Kristin.

That is such a nice way to frame all of the crapadoodle.

Thank you.

Thank you so much for that.

And thank you so much for this opportunity.

I just want to take a quick minute to express gratitude, not just for the opportunity, but, like, what you're doing for so many incredible people.

Like, I genuinely mean this from my heart.

Like, I'm super blessed to see the work that you're producing, to consume the work you're producing, to see some back end and, you know, some things on the backside of it.

And I just want to thank you for, of course, the opportunity.

But furthermore, like, the shifts that you're making in people's lives, whether you see it happen or not, like, it's such a beautiful thing.

And again, that's what we all should be thankful for.

So thank you.

Oh, thank you, Matt.

That was very kind.

I appreciate that.

I.

I received that.

So thank you.

And to further tell our audience of who you are and our connection, just gonna do a little broad stroke of what I know of you, and I can't wait to learn more of you as our worlds have just kind of brushed the surface.

But I love your heart and you are a true New Yorker at heart, which is, like I said before we started recording, it's like a whole different world to this Colorado girl who looks outside and I see mountains, but you see skyline, which is incredible.

And part of your story is growing up in that hustle bustle of the city and, yeah, unstoppable energy from you.

And you are somebody that I look up to as someone who has been the Forbes 30 under 30 nominee.

Wow, that's amazing.

And I also worked with Damon John from Shark Tank, which Shout out to Shark Tank.

I love Shark Tank entrepreneurs.

So good.

Yeah, so good.

It is so good.

And you host Decoding success.

A top 1% globally ranked podcast.

And you are so much fun to listen to.

I just love your realness.

And from everything, just from day to day life and encouragement to interviewing people like Mel Robbins and Grant Cardone, you do it all.

But personally, I know you, Matt from Brand Builders Group, and that's because you are a phenomenal strategist specifically for podcasters.

And so that's why I wanted to bring you here today because I think that you offer so much just unique strategy that brand branding and podcasting, which is very unique in this space.

I feel like it gets left out often of like, let's talk about your brand as a podcaster.

So I would love to start with how did you intersect those two things, the brand strategy and podcasting?

What inspired you in that path?

Great question.

And I think this is very aligned with your core values.

My response, divinity.

Right.

Like divine guidance.

And I genuinely mean that.

Like, I'm wearing a long sleeve so you can't see the chills I have up and down my arm.

But like, I literally just like felt the moment, like the hair just stood up on the back of my arms.

But I, I genuinely mean that.

Right.

Because I got into podcasting in 2018 as a podcast host at that time, before that, as you mentioned, I was working with Damon John from Shark Tank.

I had helped him launch his show.

Super successful launch, had a great time doing it.

In fact, we launched two shows for him.

And you know, at a certain.

Yeah, like it was an incredible opportunity.

And hey, here's where the mistakes start to come in with that, right?

I thought the success I had with launching his show, I would have the same with mine.

Just wasn't the case because I'm not on national television seven days a week and reruns and all of that.

But I started my show because ultimately I quit my job with him and had nothing else to do.

And I say that transparently, like I had Thanksgiving, a Tony Robbins, unleash the power within event, Christmas and the New Year.

That was all I had left on my calendar.

And I'm like, well, I got to do something, right?

I just quit a job in my mid-20s and I have no income.

Like low hanging fruit.

Start a podcast.

Of course, I wish I knew what I know now, but how did they intersect?

Well, exactly what I'm saying.

So I had hosted Rory Vaden, obviously, you know, Rory from Brand Builders Group, and I hosted Rory, I believe, in 2019.

Don't listen to it because it's absolutely cringe, you know, I say that jokingly, but it kind of is totally off topic during that conversation.

But I was genuinely curious at the time.

I think I was like 26, how someone could work with their wife.

I was like, really curious and like, I don't know, a good portion of our conversation was around that.

But the seed was planted then.

That's 2019.

Now fast forward X amount of years.

I've essentially always been connected to Brand Builders group since then.

Not necessarily to the extent of working for them or with them them or even as a client, like, to be honest, that they were just kind of in existence and, you know, not so close way until they were in.

And I'm very blessed and fortunate for an opportunity that arose in, I want to say, like April of 2023.ish, give or take.

And, you know, like I said, divinity, right?

Like the seed was planted.

It wasn't even really watered by me, it was watered by a greater power.

I think I came around to like, check on it maybe like once and then just checking on it, it was like, oh, well, that it's ready, you know, and now we're here.

That is amazing.

I love how sometimes we just have no idea what we're doing and we just take that next step and then the next step and we fail forward.

I love that expression of failing forward, of really.

It just takes that bravery of stepping forward and flopping or, or successfully climbing or whatever it is.

But we're always moving forward.

I love that.

So you, the podcast that you started in 2019, right.

On your own.

Yep.

And then you start working with Brand builders, then how did you start to get some.

Some grounding underneath you with your podcast?

And what did that look like?

What were some of those things that you had mentioned?

I wish I would have known what I know now.

What are some of those things?

Well, I mean, hey, I think firstly, like, who.

Who is your audience?

Yeah, you know, like, I had no clue who my audience was.

I was publishing for everyone.

And that, to me is the biggest mistake you could pursue.

Because if you're, if you're creating for everyone, you're trying to speak to everyone, you're actually reaching no one.

Yeah.

And I had no clue, don't get me wrong, like, you're going to have downloads, right?

You have friends, you have family, you have people that might look up to you or are, you know, you meet them at, like, you're going to have downloads.

So.

Yes.

Thanks, Mom.

Right, there you go.

You're going to have downloads.

But, like, are you actually reaching your Potential or in pursuit of it.

So that's number one.

It's like, I really wish I knew who I was talking to.

And I'm gonna keep it real with you, Kristen.

Like, I did not know who I was talking to until maybe a year ago, and I'm about to hit six years of the podcast.

So, like, to go five years without knowing who you're talking to and still having success, like, imagine if it was that intentional and directional over the course of those five years.

Like, what could have been.

Right.

Yeah.

So that's number one.

And then, of course, byproducts of that is, like, having, like I just said, more intentional and directional conversations.

Right.

Because now you're answering questions that your audience actually needs.

And then I think a third thing, and I'll wrap it here, is like, I didn't know this, but it's really important to know the purpose for you versus just knowing the purpose for, like, your pursuit of this for the public or, like, what.

What is your purpose for doing a podcast?

Yeah.

And I might have known it subliminally, but I'm going to keep it real.

And I, I.

This might sound selfish.

Like, of course.

Yeah, I want to impact people.

Yeah.

I want to move people.

Yeah.

I want to, you know, be there and not even really know that we're there as podcasters because we really don't know.

Like, I want to be there for someone on their darkest of days.

Right.

And I want to be that little bit of light.

But on the flip side of that, here's where it might sound selfish.

Hey, you and I as podcasters and whoever else is listening as a podcaster right now, like, you're.

Just because you're a podcaster doesn't mean you don't have dark days.

So, like, I always say, I use my podcast as a way to get mentorship from people I wouldn't be able to get mentorship, period, from.

Right.

Like, that's my.

One of my purposes.

Of course.

So I think those three things are, like, I mean, I can go on for days because I didn't know.

Right.

Crapadoodle.

I know.

I think those are really, really important.

And I love that you touched on having a.

I.

I think we all want to create an impact, but I think what's rare that we don't hear as often is the, what is in it for you?

What is it feeding for you?

And I love that you just mentioned that, because I don't think I've ever heard anybody talk about that side of it of, like, really how Are you.

How is it helping you show up every day?

And that's, that's really good.

I feel like that was my nugget right there of like, oh, yeah, this is, this is helpful for me to show up and, you know, that's part of my story is I started my podcast after working for a pretty big, well named family, and after four years, it was like they blessed me to go use my own voice.

But it's been a struggle.

I mean, it's been, gosh, four and a half years of doing my own podcast.

But like you're saying in that, that last little tidbit there is, it has been helpful for me to grow, to show up every week for myself and to actually get what's happening inside of my brain and my internal process out loud onto something so it's not just ruminating inside of my brain.

So, yeah, thanks for sharing that.

Well, I mean, yeah, I mean, thank you for sharing that too.

Right.

I, I think there's like, so many reasons for a podcaster to actually have a show and it doesn't take like a long time to realize, like, why you're doing it.

You know, like, you might say very well, like someone listening might just say, you know, I started it because it was the cool thing to do, or, you know, I really wanted a podcast or I really want.

Okay, great.

But like, there's something underneath that for sure.

Yeah, right.

Like, maybe it is to, like, share the stories that you don't have someone else to share them with or, you know, like, whatever it may be.

But yes, absolutely.

And Kristen, I appreciate you sharing, like, your reasonings behind it because there's endless amounts of reasons and it very well could be the tactical ones, right?

Like leads for my business or whatever.

Like, it doesn't have to be like some deep woo type of thing.

It could be the practical stuff too, but absolutely, it is so necessary.

Like, I wish, I wish I had known that six years ago, you know?

Yeah, yeah, absolutely.

Yes.

So good.

Let's dive in a little bit more to brand strategy.

Number one, what is brand strategy for those that maybe have never even heard of, that they are an entrepreneur or coach and they are just starting a podcast when they hear brand strategy.

What are you saying when you say brand strategy?

Okay, great question.

I think, number one, I'm going to give you a quote from the world's most famous doctor.

He said there is no one in the world you were than you.

That just so happens to be truer than true.

Now that was Dr.

Seuss and the Reason I start with that is because branding in itself is the art of differentiation.

But then when you think about what Dr.

Sue said, well, it's certainly not hard to be different when it comes to branding, right?

Because you just need to be you.

So to sum up your question here, what is brand strategy?

To me, it's like the strategy behind sharing who you actually are with the world.

And it's really easy.

And I'm so guilty of this, especially when I started creating content, like 2016, 2017.

Like, I just wanted to be GaryVee.

I just wanted to be Damon John.

I just wanted to be Grant Cardone.

I just wanted to be Lewis House, right?

So I created in a way that imitated without the innovated, and it was just imitation.

And it was.

You know, I look back and I never deleted anything, but I look back and I'm like, yeah, Matt, that's not really who you are.

And I think that is the best way to put it.

Like, branding is the art of differentiation.

Add the word strategy to it, and it's like, hey, let's put together a game plan to share with the world who you are at your core, period.

Which is profound.

And how many of us try to imitate until we can find that footing of actually who we are.

And I, I have been on this kick of discovering what does it mean to find your voice, which is essentially what you're saying is leaning into how do you show up for people in the world with your whole heart?

Like that.

That is my bread and butter of anything that I do work with people is how do you show up wholeheartedly?

Not just like, this is my producer K hat, and this is my mom hat.

And.

But no, you're like, all of those things all the time.

So, yeah, I love.

I love that.

Okay, so let's take this even further.

So say you have this new.

This coach who has a new podcast.

They're trying to figure out their.

Their uniquely you and how they show up.

How would you walk them through that process to teach them how to find their voice, how to really lean into their uniqueness?

I would sit with them just like you and I are right now, and I would simply just listen.

I would say, hey, Kristin, can you please tell me whatever you're comfortable sharing?

Like, the stories that really transformed you go all the way back.

Like, I could tell you, I remember as far back.

And I'm curious, when.

What is your first memory?

Oh, goodness.

I think my first memory is playing in the dirt of a baseball field while my brothers Played baseball.

And I was really young.

I mean, I just remember like the red clay.

Georgia clay.

Yeah, yeah.

Did you grow up in Georgia?

I sure did.

Are you a Braves fan?

I am.

I'm a die hard Braves fan.

I love.

Let's go.

Chop on, man.

How old were you or what grade were you in?

Oh, I was young, maybe three or four.

Okay, there you go.

Right.

So like, I could vividly go back and remember things from kindergarten on.

I don't really remember things before kindergarten, actually.

I'm live.

I remember stealing.

I was a thief.

I was a thief as a kid.

Preschool.

I remember stealing Mighty Duck hockey pucks from Burger King.

You know, they were like the little thing they put in Happy Meal type of things.

I remember taking them from other classmates.

Now, the reason I say all this is not to illuminate myself as a thief, but, like, I want to know those core memories of an individual because oftentimes those core memories are telling us things about who we actually are.

So, for example, I'm telling you the story about, you know, stealing those Mighty Duck hockey puck looking toys because maybe there's some guilt or shame around that.

And that's a key indicator as to a problem I could potentially solve.

Furthermore, I could tell you, first grade, I peed my pants.

My teacher would not let me go to the bathroom.

I went to Catholic school my entire life.

She would not let me go to the bathroom, peed my pants, and my grandfather had to come and bring me a pair of new pants.

They were not uniform pants and they made like a swishy noise like every time, like I would walk.

Yet again, what pops up?

Shame.

Shame, you know?

So, like, I want to sit down with an individual and get really freaking clear on who they are.

And I just want to listen and ask questions because you want to know what in stories are our answers, you know, And I.

In a way, it's kind of like a therapy session, right?

It's like, hey, tell me the things that transformed you.

And it doesn't all have to be negative, you know, whatever it may be, right?

Like whatever it may be.

Second grade, I stuck a Crayola crayon up my nose, blew it out.

When I got home, my mom didn't believe me.

Well, I wanted her attention, right?

So maybe the problem is neglect.

I can go on for every single year.

I want that coach, that person that's starting their podcast to do the same.

Whether that's with you, whether that's with themselves, whether that's with their wife, their husband, their boyfriend, their Girlfriend, their kids, whoever, like, whoever you need to help you get clear on those transformative stories.

Your answers are within them, period.

Oh, I could not agree more because I feel like that really, again, it comes back to that heart connection.

Like, we can know a lot about information or strategy or, you know, whatever it is, or.

Let's see, let's.

So, like, fitness.

You can know a lot about fitness, but until it's, like, really ingrained into your own personal experience, it's just knowledge of, like, I'm going through the motions.

And I think that's really important when we're helping somebody find their voice.

Especially inside of podcasting is.

What are those stories?

So would you recommend, like, grabbing a journal?

I know you said mention you had mentioned, like, sit with your.

Your spouse or a friend or therapist or whatever, but what about, like, just starting with a journal of, like, yeah, I'm going to write these down.

So then, you know, yeah, 100%.

Like, even if it's just, like, mapping out what those stories are.

Right.

So if you have the ability to, like, really tap into self and, like, you have that level of awareness where you could be, like, you know, what I really felt X, Y, and Z in that particular moment, like, great for me personally, like, if I would have never been able to do this when I started my show, you know, like, I would have never been able to.

Not a knock on the younger version of me.

I just wasn't there, you know, from an awareness perspective.

But all of that to be shared, like, yeah, like, if you need to start with a journal, start with the journal.

I think the key is just start.

Yeah, right.

Like, just start period.

No matter where it is, whether it's with a coach, whether it's with a journal, whether it's with, you know, just like, hey, I'm in the shower, like, wherever it is.

Like, yeah, just start.

For sure.

Yeah, those divine revelations in the shower, those are real.

The best.

Oh, goodness.

So good.

So good.

Okay, so you have somebody who's connecting with their story.

Now, how does that transpire as their brand and their podcast?

Like, is it.

How do we formulate that into.

Or bring that into maybe content planning or.

Yeah, 100%.

How would you use that?

Great question.

I think ultimately it's like, as you go through those stories, you.

You realize, like, hey, I'm most powerfully positioned to serve this person.

But when you say this person, you have to really identify, like, what's the overarching problem this person has?

Right.

Because you're going to see numerous things pop up, you're going to see guilt.

You're going to.

I'm just giving random examples, right?

Like the guilt and the shame and the neglect and like, the disconnect.

Or like, you want to find the most practical thing it is for that person, and they have to be aware of it.

Right.

And I think once you get clear on that, I want you to take a mental time machine back to where you were at that point in your life.

And in this mental time machine, I want you to think of all of the questions that individual has in their mind.

What are the questions that are ruminating?

Why do I feel so alone?

Why this?

Like, whatever it is, those are your pieces of content.

And it might not be the sexiest content in the world, but, like, it will be the most intentional.

It will be the most directional.

Like, for real.

I'm.

I.

I can't tell you how many times I had conversations on my show, and I would love for everyone to avoid this.

That just simply don't align.

And I can't tell you why I did it.

It wasn't to fill the calendar, because at the time, I could have, like, literally filled it with anything I needed.

You know, I want you to really get clear when you get in that mental time machine of the questions that that person has, because all of those questions are your episodes.

People want to hear your voice.

Even if you're just an interview show, like, people want to hear your voice.

And maybe those questions are just seeds to plant, right?

Like, you might say, oh, well, Matt, yeah, I'm just doing interviews, not going to do any solo episodes or anything like that.

I would say, well, I still want you to do this, because planting those seeds of knowing what questions that person might have.

Well, when you're doing an interview, it might pop up and it might be the perfect opportunity to, you know, just ask that burning question.

Furthermore, I'll take it a step further here.

I would even go to the extent of literally reading an avatar story before you interview someone so that you can get clear on who you're asking those questions for.

Because there's a good chance you're not asking them for yourself, right?

You're asking them for someone else, someone that you're helping.

So ultimately, that's.

That's the route if.

Oh, man, I wish I had a time machine, Kristen, because I would literally go back and do all of this for myself.

Yeah, I'm doing it now.

Right?

That's a good thing.

That's a good thing, right?

We're all learning.

We're all Growing.

But I think that's so important.

There's a couple of things that I really wanted to hit on on that because I think it's so insightful to a.

Remember who you're.

You're doing this for.

And.

And again, dropping in to, what are those narratives that they're repeating over in their head?

And what kind of questions would they ask?

So even just like me sitting here with you, thinking about my ideal listener as a podcaster, I know some of them are tired.

Some of them are feeling the, oh, my gosh, I cannot wait till the end of 2024.

I am.

I am ready for a break where there's people that are, you know, they're gearing up for 2025 to be a launch for their podcast.

So really remembering those questions of, okay, what.

What are they experiencing on a heart level of how do I take a break?

How do I gear up?

So, again, taking your story for somebody who is a listener, how are they showing up for their podcast in that way is so brilliant, and so it will help somebody stand out in this day and age of loads of podcasts to choose.

Choose from.

But they know something is different because you're striking a chord with something that you're asking that's very similar to what.

Maybe they don't have the capacity to ask that question yet because they're not aware of the question that's brewing underneath the surface.

You nailed it.

You nailed it absolutely.

Like, 100.

And you need to think of the law of frequency, too, because a lot of people will get stopped.

Like, oh, they'll stop themselves.

Right?

No one else is stopping them but themselves.

And it's like, oh, well, someone else talks about this already.

And it's like, wait, but you got to realize, like, sure, maybe Mel Robbins talks about it, but there's someone out there that can't vibrate on Mel's level.

And they need it.

They need it from your vibration, you know, like.

And that's just something else I would add, too, because it sounds so simple, what you and I are discussing here, Chris.

And it's like, oh, yeah, like, I solved this problem.

Sure.

Guilt or whatever it may be, like, that sounds like a really simple problem, or I want to solve 30 problems or whatever.

It's like, guys, that.

That is really, really, like, that mindset is getting in the way of our progress.

Like, if you are able to focus on one thing, you will then be able to focus on many.

Not tomorrow, but like, oh, I wish I learned that so much sooner.

So much sooner.

Yes, yeah, what.

You know what Roy Vaden says all the time is diluted focus equals diluted results.

And that it does.

Yeah.

I think narrowing in on what is that problem that you're solving and really going to the heart of it is the key to really finding your voice and how you stand out as a brand, as a podcaster.

Yeah, absolutely.

Okay.

You touched on something that I know I wanted to talk with you about.

And as we are kind of rolling down the other side of the time slot here, I would love for you to talk about how the interviews versus solo or a combo of both of those things.

I love that you said, first of all, that you can still use your voice and your unique story inside of interviews.

Because that is one thing that I have found.

Many podcasters kind of lean into this.

It's almost like a crutch of like, well, I'm just going to let the guest show up and kind of do the content.

But what I found as a podcast coach is there's a missed opportunity for them because people are coming to them to hear their story.

So if they're constantly bringing on a guest, there is a missed opportunity there to really share their heart.

So talk about that a little bit more of how if they are an interview based podcast, they can still share their story.

Unpack that a little bit more, 100%.

How would you encourage them to be brave and do a solo episode?

Yeah, for sure.

I mean, yeah, your voice is still.

Well, first of all, your voice is so powerful.

Right.

There's no one in the world you were than you.

Like, I kind of wish I had that, like tattooed on me at this point.

Like, it is such a good reminder.

And I share all of that to say, like, even in the midst of an interview.

I was actually going to try it with you right now, Kristen, but you were like giving like such good golden nuggets.

I.

So I didn't do it.

But like, even if you are interviewing someone, as Kristen was just sharing that golden nugget, you could just say, hey, Kristen, can you just pause on that one second?

That is so good.

Here's why.

Give your little bit of your voice there and then have them like, guys just like free flow this, you know, like, there's, there's no rules to this.

And I, I share all that to say, like, even if it's a little quick interjection with, like, here's why it's so good and give a little glimpse of your lens and how you see the world in that moment, or like, Kristen's Doing so perfectly on this.

It's like after every question asked and every answer to that question, Kristen takes a little bit of time and like shares her lens, right?

Like there are.

I'm not saying that you're going to like do Joe Rogan style three hour interviews and like, you know, you're going to give like a 30 minute lens or your views or your stories, like after every question.

But like even just a little, little glimmer during an interview is so powerful.

Furthermore, if you're not comfortable doing that, maybe you don't have that muscle built yet because it really is a muscle.

One thing that I would suggest, even at the end of the interview, maybe your guest is gone.

Maybe this is something you do pre recorded even after the show.

One thing that I would suggest is that after maybe what you do is just take 10 minutes and dissect that interview.

Just take 10 minutes, dissect it, talk about it.

Right.

What did you learn from it?

Why is this important for someone else to learn?

That's kind of like a little bit of a solo episode in itself, just merged in with that interview.

But I think doing like a little bit of a debrief really helps people hear from you.

Again, law of frequency.

People want to know and want to hear and want to see the world through your lens because you are maybe even just one step ahead of them.

And that one step ahead could very well be the light that they need to see.

Right.

And then if you were compelled to do solo episodes, I'm gonna be honest, I've done them in the past and I kind of faded them and now I'm back with them and I love them.

They are just so good to just get out there, tell a story, make a point, inspire someone to like, take on a particular behavior to overcome like a particular thing that they're experiencing.

Right.

So whatever it is, I actually have a liter, literally have like a list right here of like solo content ideas that I want to record.

Like being alone but being physically close, a little asterisk.

Like, I think that's such a good piece of content for the audience that I have.

Black Sheep's being misunderstood when conveying their problems.

Like I can go on for days and just like having those little concepts to just riff on for 10 minutes, it really does so much.

Like little shorter, shorter episodes might lead to more completion or retention throughout the entire thing on YouTube or on the podcast apps.

So statistically they're even good.

But like, conceptually, what you're providing for your audience by doing a solo episode.

Even if that solo episode kind of comes as a debrief, quote unquote, at the end of an interview, like, you are so golden.

People are waiting for that.

I love that idea.

I think that's a brilliant idea.

I know for me, in the past when I have had interviews, something that has helped me get my processing brain on, like what just happened is to press record on my phone and do a video so that I can use that right after it airs.

And I use that little video on Instagram or Facebook to promote the show because it's fresh in my mind of what actually went down in that.

That interview.

So what a great idea, you guys.

This is gold nuggets right here from Matt.

I appreciate you so much.

Okay, is there any question that I didn't ask that you were like, I really wish you would have asked this, and I want to share this to podcasters.

That is such a good question.

You want to know what?

I asked something very similar on my show and I have never been asked that question before.

So, yeah, that's always a good thing.

I generally ask, what's a question you wish more people would ask you?

And how would you answer it?

And you want to know what?

Whenever someone, whenever someone asks something that I ask and I don't have an answer to, I'm like, oh, I don't know.

But I don't want to give you an I don't know answer honestly.

I just want to take a minute to, like, commend you for the questions you are asking.

And I don't want that to be the scapegoat.

I just think it's really important because these, these are things that Kristen, like, what you're asking are not things that if, like, you're a three year podcast or four year, five year, six year, it doesn't mean you can't still do this stuff, right?

So, like, I just want to make sure that I'm conveying that point.

Like, you don't have to be at the starting point for you to do anything that we're talking about here today.

I was five years down the road when I started to really, like, do this type of stuff, right?

And you, as a podcaster or as an aspiring podcaster, have the opportunity to be the creator, which means you create everything, including the quote unquote rules that you follow.

So if you're like, you know what, I'm gonna pause my show for a month.

I'm gonna get really clear on all the stuff Kristen and Matt are talking about here, and then I'M gonna just continue it, like, yeah, all the power to you, you know, So I just want to make sure I'm conveying that point.

It's like, no matter where you are on this journey, you can do this, you can make these changes and I would encourage you to.

Right.

Like, if you haven't done any of this stuff yet, like, it's some deep stuff that we're talking about for sure.

But it's so necessary.

It's necessary not just for the show's growth, but more importantly for the show's impact.

Right.

Because there's someone out there right now, and I had mentioned this earlier, there's someone out there right now that you don't know.

Because us as podcasters, it doesn't say Jim Smith and Jane Doe and this one and that one.

Listen to the show.

We might have like a little number, like downloads or plays or whatever, but, like, we don't know who actually listened to the show, but there's someone out there right now who is listening to your show or who will listen to your show that needs you on the darkest of days.

And if you can just give them what they actually need, that's a life well lived.

Oh, so powerful.

And I totally agree.

You are never too far along or, I mean, old dogs can learn new tricks.

Yes, we are.

We are absolutely in charge of our own quote unquote rules of how we show up as a podcaster or entrepreneur or coach.

And I love that about podcasting.

I've just recently did it in September is I started doing two episodes a week where one is an interview and one is a five to ten minute solo episode where I'm answering one question.

Thanks to Brand Builders and their 52 questions.

I was like, you know what?

I'm just going to answer all these questions on a Thursday.

Call it podcasting Q and A and, and riff off of what how I would respond if we were meeting one on one.

So again, Matt, you're amazing.

I adore you.

I think you have so much value.

You are doing exactly what you are encouraging us to do, which is showing up.

And I do love your podcast too, because it is so real and dropping the F bomb and being so, so honest and real.

And I love that you speak to the black sheep and you're just.

You're just amazing.

And so thank you so much for coming on here and sharing with my audience today on how to show up.

Well as a podcaster and really uniquely finding your own voice.

Well, I'm super grateful for the opportunity you're so good at this.

I see you crushing it, like, on the back end, not just on the front end.

Like, there's a lot of work that goes into podcasting and, you know, I think it's really important to ensure that podcasters are getting their recognition and, like, their flowers and all of that.

Like, for you to do this.

You're almost at five years now.

Is that correct, Kristen?

Solo.

Yes, solo.

Right.

So, like, five years solo, like, hey, that's a really big deal and I know you have many more years to come.

So again, thank you for the opportunity and thank you for the work you're putting out into the world.

You're welcome.

And thanks for being here too.

Thanks for listening today.

Hey, I want you to know that there is an opportunity for you and I to connect.

I would love to do that.

Find a link below and we can schedule a one on one free 15 minute consultation.

I want to hear where are you in your podcasting journey and how can I help serve you and help you bring that Kingdom Impact dream into reality?